About NEWD

NEWD Wax Studio is a clean, modern, feminine space specializing in Brows + Brazilians. As Fort Atkinson’s dedicated waxing studio, NEWD offers refined technique, consistent results, and an experience created specifically for women who value comfort and confidence.

Our founder, Holly, is a licensed esthetician specializing in Brazilian and brow services, with a passion for helping women feel confident and cared for. With 11 years in the industry, her approach blends skill, education, and genuine connection — creating an elevated experience during every visit.

Whether it’s your very first wax or your monthly Brazilian, we’re here to make the experience as comfortable, professional, and empowering as possible. We’ve seen it all, waxed it all, and take pride in creating a no-judgment zone where you can show up exactly as you are.

We’re so glad you’re here — it’s time for you to experience the difference here at NEWD.